GloEase

GloEase

GloEase

Sail Easy.
Grow Global.

We are a strategic influencer marketing partner for ambitious brands going global. We understand product, content, conversion, and brand-building — and we bring all four to every campaign.

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Rated 4.7 / 5

Rated 4.7 / 5

Trusted by global teams across 10+ industries

About Us

A decade of brand growth marketing built on brand-operator experience.

GloEase is founded by former brand operators who have scaled products across global markets.

We design campaigns for commercial outcomes, built by a team experienced in managing P&Ls, not just content calendars.

95%

Satisfaction From Our Clients

100+

Global Brands Served

Rich Experience in 0-to-1 Cold Launch

95%

Satisfaction From Our Clients

100+

Global Brands Served

Rich Experience in 0-to-1 Cold Launch

95%

Satisfaction From Our Clients

100+

Global Brands Served

Rich Experience in 0-to-1 Cold Launch

0M+

0M+

Global Creator Network

Cross-border creator network spanning North America, Europe, LATAM, and Southeast Asia, built through a decade of campaign execution.

0M+

0M+

Global Creator Network

Cross-border creator network spanning North America, Europe, LATAM, and Southeast Asia, built through a decade of campaign execution.

0K+

0K+

Creator Ecosystem

Actively managed ecosystem spanning UGC creators to top-tier KOLs with influence reaching over 20M global audiences.

0K+

0K+

Creator Ecosystem

Actively managed ecosystem spanning UGC creators to top-tier KOLs with influence reaching over 20M global audiences.

0+

0+

Global Brand Portfolio

Consumer electronics, lifestyle, and outdoor brands scaled from market entry to sustained global growth across multiple markets.

0+

0+

Global Brand Portfolio

Consumer electronics, lifestyle, and outdoor brands scaled from market entry to sustained global growth across multiple markets.

0+ Years

0+ Years

Cross-Border Expertise

Senior operator team with hands-on experience in cross-border brand building, growth strategy, and global market expansion since 2015.

0+ Years

0+ Years

Cross-Border Expertise

Senior operator team with hands-on experience in cross-border brand building, growth strategy, and global market expansion since 2015.

Brands that trust our expertise

Expertise

Influencer marketing across categories, platforms, and markets that matter.

From product launches to long-term creator programs, our work covers the full range of influencer marketing — planned around the brand's commercial stage and the market context.

Influencer Campaigns — Sponsored posts, seeding, giveaways, ambassador programs, and UGC

Influencer Campaigns — Sponsored posts, seeding, giveaways, ambassador programs, and UGC

Product Launches & Market Entry — Coordinated launch programs integrating creators, paid media, and PR

Product Launches & Market Entry — Coordinated launch programs integrating creators, paid media, and PR

Live & Trade Show Activations — On-site creator management for CES and brand events across NA and EU

Live & Trade Show Activations — On-site creator management for CES and brand events across NA and EU

Market Intelligence & Strategy — Category research, creator landscape mapping, and pre-campaign audience analysis

Market Intelligence & Strategy — Category research, creator landscape mapping, and pre-campaign audience analysis

Cross-Region Coordination — Single account team managing campaigns across NA, EU, LATAM, and SEA

Cross-Region Coordination — Single account team managing campaigns across NA, EU, LATAM, and SEA

Client Results

Success Stories

That Speak for Themselves — Real Clients, Real Results.

  • A Dece Oasis

    Founding Team

    New Brand Launch Across Five European Markets

    Market entry campaign for a new e-bike brand launching across Germany, France, the UK, Italy, and Spain. Included product messaging and a multi-platform creator program across YouTube, Instagram, and Facebook, activating 50+ tech and lifestyle creators.

    10.8M

    Total Impressions

    ROI 4×

    Direct Campaign Return

  • BLUETTI

    Brand Marketing Team

    Crowdfunding Launch for a New Portable Power Station

    Pre-launch influencer campaign targeting RV, off-grid, and outdoor recreation audiences across North America. 50 creators were selected for strong category alignment, with content phased around key crowdfunding milestones.

    $5M+

    Total Crowdfunding Raised

    100K+

    Campaign Engagements

  • POCO

    Brand Marketing Team

    Flagship Smartphone Launch Across LATAM

    A coordinated launch campaign for a new flagship model entering Brazil and Portugal. We activated 186 creators and tech media partners across YouTube, TikTok, and affiliate channels, synchronized with paid media across key shopping platforms.

    16M+

    Total Impressions

    5×

    ROI vs. Previous Model

  • A Dece Oasis

    Founding Team

    New Brand Launch Across Five European Markets

    Market entry campaign for a new e-bike brand launching across Germany, France, the UK, Italy, and Spain. Included product messaging and a multi-platform creator program across YouTube, Instagram, and Facebook, activating 50+ tech and lifestyle creators.

    10.8M

    Total Impressions

    ROI 4×

    Direct Campaign Return

  • BLUETTI

    Brand Marketing Team

    Crowdfunding Launch for a New Portable Power Station

    Pre-launch influencer campaign targeting RV, off-grid, and outdoor recreation audiences across North America. 50 creators were selected for strong category alignment, with content phased around key crowdfunding milestones.

    $5M+

    Total Crowdfunding Raised

    100K+

    Campaign Engagements

  • POCO

    Brand Marketing Team

    Flagship Smartphone Launch Across LATAM

    A coordinated launch campaign for a new flagship model entering Brazil and Portugal. We activated 186 creators and tech media partners across YouTube, TikTok, and affiliate channels, synchronized with paid media across key shopping platforms.

    16M+

    Total Impressions

    5×

    ROI vs. Previous Model

  • A Dece Oasis

    Founding Team

    New Brand Launch Across Five European Markets

    Market entry campaign for a new e-bike brand launching across Germany, France, the UK, Italy, and Spain. Included product messaging and a multi-platform creator program across YouTube, Instagram, and Facebook, activating 50+ tech and lifestyle creators.

    10.8M

    Total Impressions

    ROI 4×

    Direct Campaign Return

  • BLUETTI

    Brand Marketing Team

    Crowdfunding Launch for a New Portable Power Station

    Pre-launch influencer campaign targeting RV, off-grid, and outdoor recreation audiences across North America. 50 creators were selected for strong category alignment, with content phased around key crowdfunding milestones.

    $5M+

    Crowdfunding Raised

    100K+

    Campaign Engagements

  • POCO

    Brand Marketing Team

    Flagship Smartphone Launch Across LATAM

    A coordinated launch campaign for a new flagship model entering Brazil and Portugal. We activated 186 creators and tech media partners across YouTube, TikTok, and affiliate channels, synchronized with paid media across key shopping platforms.

    16M+

    Total Impressions

    5×

    ROI vs. Previous Model

Services

From single campaigns to full-funnel growth.

From strategic planning to execution, we provide end-to-end solutions that help organizations navigate complexity and scale with confidence.”

Influencer Marketing

Campaign creative & strategy, sponsored posts, product seeding, giveaways, brand ambassador programs, crowdfunding, localized creator partnerships.

Industries served:

Creator Partnerships

Sponsored Campaigns

Product Seeding

Influencer Marketing

Campaign creative & strategy, sponsored posts, product seeding, giveaways, brand ambassador programs, crowdfunding, localized creator partnerships.

Industries served:

Creator Partnerships

Sponsored Campaigns

Product Seeding

Brand Marketing Plus

Market research & insights, PR & media relations, paid media — built around long-term brand asset accumulation.

Industries served:

Market Insights

PR Strategy

Paid Media

Brand Marketing Plus

Market research & insights, PR & media relations, paid media — built around long-term brand asset accumulation.

Industries served:

Market Insights

PR Strategy

Paid Media

Integrated Campaigns

Product launches, peak-season pushes, DTC site cold-start (0→1), brand activations, full-channel integrated campaigns.

Industries served:

Product Launches

Full-Channel Campaigns

DTC Growth

Integrated Campaigns

Product launches, peak-season pushes, DTC site cold-start (0→1), brand activations, full-channel integrated campaigns.

Industries served:

Product Launches

Full-Channel Campaigns

DTC Growth

Offline Activations

Brand events, creative pop-ups, on-site coverage at major trade shows like CES, hands-on product experience days.

Industries served:

Brand Events

Pop-Up Experiences

Trade Show Presence

Offline Activations

Brand events, creative pop-ups, on-site coverage at major trade shows like CES, hands-on product experience days.

Industries served:

Brand Events

Pop-Up Experiences

Trade Show Presence

How it Works

From initial brief to live campaign — a structured process at every stage.

Each project follows a consistent structure covering research,planning, creator management, and post-campaign review.Scope and timeline are agreed with the brand before work begins.

01

Brief & Strategy

We begin by aligning on campaign objectives, target markets, and audience profile. A campaign strategy and creator approach are proposed based on category research and the brand's commercial priorities.

01

Brief & Strategy

We begin by aligning on campaign objectives, target markets, and audience profile. A campaign strategy and creator approach are proposed based on category research and the brand's commercial priorities.

01

Brief & Strategy

We begin by aligning on campaign objectives, target markets, and audience profile. A campaign strategy and creator approach are proposed based on category research and the brand's commercial priorities.

02

Creator Selection

Creators are sourced from our regional databases and evaluated against the brief. A shortlist is submitted for brand review and approval before any outreach begins. Selection covers platform, category fit, audience demographics, and content format.

02

Creator Selection

Creators are sourced from our regional databases and evaluated against the brief. A shortlist is submitted for brand review and approval before any outreach begins. Selection covers platform, category fit, audience demographics, and content format.

02

Creator Selection

Creators are sourced from our regional databases and evaluated against the brief. A shortlist is submitted for brand review and approval before any outreach begins. Selection covers platform, category fit, audience demographics, and content format.

03

Content Production & Review

Confirmed creators are briefed with campaign requirements and brand guidelines. Content drafts are reviewed and approved before publication. Scheduling is coordinated across creators to align with campaign timing.

03

Content Production & Review

Confirmed creators are briefed with campaign requirements and brand guidelines. Content drafts are reviewed and approved before publication. Scheduling is coordinated across creators to align with campaign timing.

03

Content Production & Review

Confirmed creators are briefed with campaign requirements and brand guidelines. Content drafts are reviewed and approved before publication. Scheduling is coordinated across creators to align with campaign timing.

04

Reporting & Review

Following campaign completion, a full performance report is compiled covering reach, engagement, and content metrics across all participating creators. Findings are reviewed with the brand team and inform planning for subsequent campaigns.

04

Reporting & Review

Following campaign completion, a full performance report is compiled covering reach, engagement, and content metrics across all participating creators. Findings are reviewed with the brand team and inform planning for subsequent campaigns.

04

Reporting & Review

Following campaign completion, a full performance report is compiled covering reach, engagement, and content metrics across all participating creators. Findings are reviewed with the brand team and inform planning for subsequent campaigns.

Why Choose Us

Influencer marketing built on brand-side experience and 10 years of cross-border campaigns.

GloEase was founded by former brand operators who have managed global product launches, not just campaign briefs. Our team brings category knowledge, regional creator relationships, and commercial accountability to every program.

Other Agencies

Creator recommendations based on follower count alone.

Single-market focus requiring separate agencies per region.

No category research before campaign planning begins.

Limited visibility into content performance after delivery.

Account teams without direct brand-operation background.

Other Agencies

Creator recommendations based on follower count alone.

Single-market focus requiring separate agencies per region.

No category research before campaign planning begins.

Limited visibility into content performance after delivery.

Account teams without direct brand-operation background.

With GloEase

Creator selection based on category fit and audience alignment.

NA, EU, LATAM, and SEA managed from a single account team.

Pre-campaign category and creator landscape research included.

Post-campaign reporting covering reach, engagement, and content metrics.

Founding team with direct experience operating global brands.

With GloEase

Creator selection based on category fit and audience alignment.

NA, EU, LATAM, and SEA managed from a single account team.

Pre-campaign category and creator landscape research included.

Post-campaign reporting covering reach, engagement, and content metrics.

Founding team with direct experience operating global brands.

Meet Our Leadership

The Team Behind GloEase

Founded by a team with combined senior backgrounds in brand operations, influencer marketing, and category management for Chinese brands expanding globally.

June Lu

Founder

11 years in cross-border brand marketing and influencer strategy. Former WOM and influencer marketing lead at Globalegrow. Has developed and managed influencer programs for 100+ brands across cold-start, growth, and scale phases.

Klein Li

Co-Founder

8 years in global KOL marketing. Previously held senior roles managing campaigns for Xiaomi, Huawei, Transsion, and realme. Directed 80+ cross-regional programs across NA, EU, LATAM, and emerging markets, with $10M+ in media budgets under management.

Cooper

Head of Operations

Global KOL Marketing Expert: Rapidly assemble high-performing global execution teams and establish scalable end-to-end project operational workflows to improve overall execution efficiency and cross-functional team collaboration.

FAQ

Frequently Asked Questions

If you have any other questions, please email us.

june@thegloease.com

Contact Us

Contact Us

Contact Us

What types of brands do you work with?

We work with brands going global from China across consumer electronics, home appliances, outdoor and lifestyle, beauty, 3D printing, and e-mobility. Clients range from new brands entering their first overseas market to established players scaling existing creator programs.

Which markets do you cover?

What platforms do you run campaigns on?

How are creators selected for a campaign?

What is included in campaign reporting?

I'm a creator — how do I work with GloEase?

What types of brands do you work with?

We work with brands going global from China across consumer electronics, home appliances, outdoor and lifestyle, beauty, 3D printing, and e-mobility. Clients range from new brands entering their first overseas market to established players scaling existing creator programs.

Which markets do you cover?

What platforms do you run campaigns on?

How are creators selected for a campaign?

What is included in campaign reporting?

I'm a creator — how do I work with GloEase?

Contact us

Ready to Transform Your Business Today?

Let’s start with a free consultation. Share your goals with us, and we’ll design a tailored strategy to deliver results.